On-page SEO refers to SEO elements and methods that are concentrated on improving elements of your website that you have control over. Off-page SEO refers to SEO elements and tactics used to spread the word about your website or business online.
Here’s a brief overview of the elements involved in on and off-page SEO.
Off-Page SEO Factors Include:
- Backlinks
- Brand mentions
- Guest posts
- Social media
- Influencer marketing
- On-Page Ranking Factors Include:
- Post Title
- Meta description
- Header tags
- Engaging images
- User experience
- Internal linking strategy
- Page load time
- Content quality
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